Case Studies

Real Results, Not Vanity Metrics

Every number you see here connects directly to revenue. We measure success by the metrics that matter to your business—customer acquisition cost, conversion rates, and ROI.

$47M+
Revenue Generated
340%
Average ROAS Increase
68%
Average CAC Reduction
150+
Brands Scaled

SaaS / B2B

TechFlow Systems: From Scattered Presence to Acquisition Machine

The Challenge: TechFlow had a growing product but inconsistent social presence across 5 platforms. Their marketing team was producing content, but nothing was driving qualified leads. CAC was climbing, and the CEO needed answers.

The Strategy: We audited their entire funnel and discovered a fundamental positioning problem—their messaging attracted tire-kickers, not buyers. We rebuilt their content strategy around decision-maker pain points, consolidated to 2 high-impact channels, and implemented a LinkedIn-to-demo funnel with retargeting.

The Outcome: Within 4 months, TechFlow was generating 3x more qualified demos from social. Their CAC dropped 62%, and revenue doubled year-over-year—with the same ad budget.

-62%
CAC Reduction
3x
Qualified Demos
2x
Revenue Growth
💼

B2B SaaS

Enterprise Software

E-Commerce

Meridian Commerce: Scaling Paid Social Profitably

The Challenge: Meridian was spending $150K/month on Meta ads with diminishing returns. ROAS had fallen from 4x to 1.8x over 6 months. Their agency blamed iOS changes and increased competition. The CMO needed a second opinion.

The Strategy: Our audit revealed creative fatigue, audience overlap, and a broken post-click experience. We rebuilt their creative testing infrastructure, implemented a proper exclusion strategy, redesigned their landing pages, and launched a UGC-driven content pipeline. We also added TikTok as a secondary channel for top-of-funnel.

The Outcome: ROAS recovered to 4.2x within 90 days—then climbed to 5.8x at scale. Monthly revenue from paid social increased from $270K to $870K, with the same ad spend efficiency they had at lower scale.

5.8x
Peak ROAS
+222%
Revenue Growth
90 days
To Recovery
🛒

E-Commerce

DTC Brand

Personal Brand / Creator

James Kovac: Building a $2M Personal Brand

The Challenge: James was a successful operator with zero online presence. He wanted to build a personal brand to attract consulting clients and speaking opportunities, but had no idea where to start. Previous attempts felt inauthentic and generated zero traction.

The Strategy: We developed James's positioning as the "anti-guru" operator—someone who shared real business experience, not motivational platitudes. We built a content system around LinkedIn and Twitter, focusing on contrarian takes and operational insights. We also designed a direct response mechanism for high-ticket consulting inquiries.

The Outcome: In 18 months, James built a 85K following across platforms. More importantly, his personal brand now generates $2.1M in annual consulting revenue—entirely inbound. He's since been featured in Forbes and speaks at 8+ conferences annually.

$2.1M
Annual Revenue
85K
Followers Built
100%
Inbound Leads
🎤

Personal Brand

Thought Leader

Service Business / Agency

Elevate Digital: From Referral-Only to Predictable Pipeline

The Challenge: Elevate was a successful web design agency growing entirely through referrals. The founder wanted to diversify and build predictable lead flow, but previous marketing attempts (content, paid ads) had yielded nothing. They were skeptical social could work for B2B services.

The Strategy: We repositioned Elevate from "web design agency" to "conversion-focused web consultancy"—a differentiated angle in a crowded market. We built a LinkedIn thought leadership program for the founder, created a portfolio showcase strategy on Instagram, and implemented a lead magnet funnel targeting their ideal client profile.

The Outcome: Within 6 months, social channels were generating 40% of new business—completely independent of referrals. Average project value increased 35% as better positioning attracted higher-budget clients. The founder now closes $50K+ projects directly from LinkedIn conversations.

40%
Revenue from Social
+35%
Avg. Project Value
$50K+
Deals from LinkedIn
🏢

Service Business

Digital Agency

Startup / Scale-Up

Pinnacle Health: Series A to Category Leader

The Challenge: Fresh off a $4M Series A, Pinnacle needed to rapidly build brand awareness and customer acquisition in a competitive health tech space. They had 18 months of runway and needed to prove product-market fit at scale.

The Strategy: We designed a full-funnel acquisition system combining organic authority-building with aggressive paid campaigns. Content focused on patient success stories and clinical credibility. Paid strategy used a multi-platform approach with precise audience targeting and rapid creative testing.

The Outcome: Pinnacle acquired 12,000 customers in 12 months, achieved category leadership in their niche, and raised a $15M Series B at 4x their previous valuation. Social channels now drive 60% of all new customer acquisition at a CAC 45% below industry average.

12K
Customers in 12mo
-45%
Below Avg. CAC
$15M
Series B Raised
🏥

HealthTech

Scale-Up

Our Approach

How We Drive These Results

Every engagement follows our proven acquisition framework.

01

Strategic Foundation

We start with positioning and messaging. If these are wrong, no amount of tactics will save you. We get clarity on who you're for and why they should care.

02

Channel Focus

We identify the 1-2 channels where your audience actually converts—not where they browse. Concentration beats diversification in early-stage growth.

03

Conversion Infrastructure

Traffic without conversion is waste. We build the landing pages, funnels, and mechanisms that turn attention into revenue.

04

Scale & Compound

Once we find what works, we systematize and scale. Double down on winners, cut losers fast, and compound gains over time.

Ready to Write Your Success Story?

Every case study started with a strategy call. Let's discuss your growth goals and see if we can deliver similar results for your business.

Book Strategy Call Explore Services